Grand Hotel Principe di Piemonte

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Hotel information

History

Viareggio came into its own in the 1920s as one of the most famous and popular seaside resort in Italy; its popularity goes together with the restructuring of old hotels and the building of new ones which substantially transformed the look of the Viareggio coastline.

In 1921 Florence nobleman and engineer Giuseppe De Micheli, owner of a thermo-hydraulic industry, bought the land to build a new Hotel, and also took the task to improve the area located in front of the future Hotel in view of the subsequent construction of the bathing establishment realised in 1938.

The new Hotel, called Select and built in the record time of just 240 days, immediately became the favourite place of the smart set in Italy and abroad, including aristocrats, notables and members of the moneyed bourgeoisie, in addition to intellectuals and artists.

In 1927 the major newspaper reported the event of the year, a diplomatic visit to Viareggio by His Royal Highness, Prince Seis Islam Mahamet, second son of the King of Yemen, and his delegation: The Hotel chosen for the Prince’s stay was the Select.

In this carefree holiday atmosphere the summer nights were filled with a whirl of balls, charitable events, and the election of beauty queens until 1938 when Knight De Micheli was invited by the Ministry of Popular Culture to give the Hotel and bathing establishment an Italian name, ordering the immediate withdrawal from circulation of brochures bearing the name Select Palace.

Within fifteen days the Select switched its name to the Principe di Piemonte.

In the last years the Hotel went through a rapid decline, until 2001 when a group of important entrepreneurs decided to buy the Hotel and were able, with strong investments and nineteen months of renovation, to bring it back to its deserved original beauty.

Area information

Viareggio is located on the Tuscany coast, 80 km (55 miles) away from Florence and 20 km (10 miles) from Pisa and Lucca.

Food & beverage

Intense flavours of food and the fragrance of wine are the ingredients for success of the “Piccolo Principe Restaurant”, open all year round to guests and non residents for the enjoyment of fine cuisine.

The best selection of fish daily prepared in a simple and genuine way by our Chef.

For those who do not like fish, a wide selection of meat and vegetable dishes.

Room information

Eighty seven double classic rooms, four deluxe and fifteen suites. A voyage through the history of the most aristocratic hotels influenced the decision to decorate the five floors each in a different style: international, deco, colonial, empire and modern.

Modern
Eight rooms have been carved out to reflect the style of today, four overlooking an intensely blue sea. The most modern and luxurious furnishings and fabrics bring a 21st Century look to this floor of the property.

Empire
The style of Luxury: Napoleon Bonaparte introduced the Empire style to the world, bequeathing his imperial dream of grandeur and magnificence still present in furnishing all over the world. It is recreated here for the Principe, elegant and without excess in the light-coloured wood and striped fabrics beige and peacock blue.

Colonial
The pleasures of travelling, the exotic as an inseparable part of the furnishings: India and the Orient, the taste for faraway places is present in the decorative use of bamboo and the printed fabrics.

Art Decò
Art Decò for the second floor: the “modern style” to reflect the twenties when the hotel was built: dark wood, parchment, silkenfabrics, decorated mirrors,and marble bathrooms: a return to the past.

International
Inspired by the eighteenth century French style, the fashion in luxury hotels throughout the world from the XVIII century until today.

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